— What was your inspiration to open Juvet Landscape Hotel?
As it happens in life, coincidence had it that I was part of a group discussing what sort of opportunities arose in this area due to this government project. The architects of Jensen & Skodvin Arkitektkontor approached me with the idea of building a landscape hotel. I was not planning on doing anything like this but then the guy who owned the farm asked me if I wanted to buy it. After two weeks, I had signed the papers and I was owner of a 3 million square metre farmland with an old house. I thought I would never be stupid enough to turn my Shangri-la into the place where I had all my work and problems.”
— Do you have any regrets?
Today I sometimes have to pinch my arm and ask myself if this is real. That I am in the middle of this fantastic nature. This has been a very exciting project. I’m just happy to be a part of it.”
— Juvet Landscape Hotel
— What was the idea behind Juvet?
The second ideas is the cultural history of the place. I think a lot of people coming here see the surroundings and they can imagine life here has been a struggle for survival. We try to show what it would be like to live here 100, 200 years ago. So that’s why we restored the main house of the farm, which was built in 1870.
The third idea is we wanted to show what Norway is like today. That was actually one of the main goals of the National Tourist Route project. It was not allowed to copy our ancestors building copies of these wooden cottages for example. The aim was to show what Norway is like today when it comes to architecture and engineering skill.”
— The architecture of Juvet is very minimalistic and reflects the location, so as not to distract from the nature?
The whole project is an experiment to see if it’s possible to do things in nature and instead of bringing it down, harnessing or making nature come out stronger after you did something. There is a famous architect who once said that the best buildings are those in difficult terrain. The whole idea with the buildings is the place where they are. It gives a very strong visual effect.”
— Juvet Landscap view
— What would you describe to be the essence of Juvet?
At this point they usually get this ‘wow’ impression on their face. It is so strong. I can almost see and feel that they are lowering their shoulders, overwhelmed by the view. It is a harmonious marriage where nature and modern design bring out the best in each other. And the cabins are built on stilts, we are only guests in nature so it is a good idea to be able to take the hotel away again.”
— Juvet Landscape Hotel
— How would you like your guests to remember their stay at Juvet?