Surrounded by the pristine beaches of José Ignacio, Playa Vik is South America’s most exclusive small boutique hotel with just four suites, and six casas.
How would you describe Estancia Vik in a nutshell?
Vik Retreats are a collection of incredible properties revolutionizing the way in which travelers experience South America. With art as their focal point, each retreat is truly remarkable and a celebration of José Ignacio, the fishing village where they are located.
Estancia Vik in José Ignacio is a small boutique hotel with just twelve individually designed private suites providing an authentic luxury retreat for those seeking to experience the real Uruguay.
Please tell us a bit about the history of Estancia Vik and its architecture.
Estancia Vik was designed with the vision of creating a private home, an approach that has made for a uniquely residential property. Every design detail was carefully thought out, something which can truly be seen and felt.
Uruguayan architect Marcelo Daglio designed the traditional Spanish colonial structure of Estancia Vik, the magnificent foundation of the retreat, and a traditional Uruguayan barbeque was built to mirror the traditional tin galpons. This clear focus on authenticity throughout the building process is one of the reasons the retreat fits in effortlessly with its stunning backdrop.
What does luxury mean to you?
I have always thought of luxury as meaning the highest quality. We use the phrase ‘esto es un lujo’ (this is luxury) to describe landscapes, happy moments, and beautiful experiences. I don’t think luxury necessarily means material goods anymore.
My philosophy is to always strive to go above and beyond — Vik Retreats have always provided an exceptional experience, but if we can continue to pursue excellence and to welcome guests as if it were their own home, then we will continue to provide them with an unmatched experience. The goal of Vik Retreats is not to sell rooms, but rather provide guests with memories they will cherish for a lifetime.
To you personally, what is so special about this boutique hotel?
The authenticity. Estancia Vik does not just provide the ultimate luxury travel destination, but it provides a culturally authentic retreat for those seeking to experience the real Uruguay. Celebrating its location and highlighting Uruguayan culture in a way that can not be matched, Estancia Vik offers guests an unrivaled entree into the art, culture, and cuisine of Uruguay.
How long do you generally recommend to stay at José Ignacio?
I would recommend vacation guests stay at least a few days. For those traveling from farther distances, it is always ideal to have time to adjust and relax after traveling. Five days to a week is a nice length of stay because it allows enough time to visit José Ignacio and also fully experience everything that our two retreats have to offer.
Is there anything else that is important to mention?
The beauty of José Ignacio and the kindness of its people play a large role in what makes Vik Retreats so special. The relaxing bohemian chic atmosphere, the intimate restaurants, the beach, the water sports, its sunset – they all work together with the Vik properties to create this holistic experience that is truly unique and draws travelers from around the globe.