Estancia Vik in José Ignacio is a small boutique hotel with just twelve individually designed private suites providing an authentic luxury retreat for those seeking to experience the real Uruguay.
How would you describe Playa Vik in a nutshell?
Vik Retreats are a collection of incredible properties revolutionizing the way in which travelers experience South America. With art as their focal point, each retreat is truly remarkable and a celebration of José Ignacio, the fishing village where they are located.
How would you describe the architecture of Playa Vik?
Playa Vik’s architecture is awe-inspiring. Carlos Ott, the Uruguayan architect who assisted in executing the vision for the property, helped to create something spectacular. The
What does luxury mean to you?
I have always thought of luxury as meaning the highest quality. We use the phrase ‘esto es un lujo’ (this is luxury) to describe landscapes, happy moments, and beautiful experiences. I don’t think luxury necessarily means material goods anymore.
My philosophy is to always strive to go above and beyond — Vik Retreats have always provided an exceptional experience, but if we can continue to pursue excellence and to welcome guests as if it were their own home, then we will continue to provide them with an unmatched experience. The goal of Vik Retreats is not to sell rooms, but rather provide guests with memories they will cherish for a lifetime.
To you personally, what is so special about Playa Vik?
Playa Vik is absolutely stunning and entirely unique. Its views of the vibrant coastline and spectacular sunset leave an impression on all those who visit. Merging avant-garde design with the natural backdrop of José Ignacio, Playa Vik is striking and one-of-a-kind.
How long do you generally recommend to stay?
I would recommend guests stay at least a few days. For those traveling from farther distances, it is always ideal to have time to adjust and relax after traveling. Five days to a week is a nice length of stay because it allows enough time to visit José Ignacio and also fully experience everything that our two retreats have to offer.
Is there anything else that is important to mention?
The beauty of José Ignacio and the kindness of its people play a large role in what makes Vik Retreats so special. The relaxing bohemian chic atmosphere, the intimate restaurants, the beach, the water sports, its sunset – they all work together with the Vik properties to create this holistic experience that is truly unique and draws travelers from around the globe.