Felder Alpin
Offering spectacular views of the Dolomites, the lodge is a traditional Villandro farmhouse that has been transformed into a luxury rental. It offers all-inclusive stays, including outdoor activities.
Each guest has different interests, so we try to customise everything especially to them. We want to create a dream for our guests.
San Lorenzo Mountain Lodge
Giorga's cooking might as well be Michelin-starred, you can really taste the love that goes into it.
There's a spa, jacuzzi, wine cellar, a 19-hole golf course and even a helipad, all reserved for you!
You can relax in their outdoor whirlpool and enjoy the fresh air and spectacular panoramic views.
This is the place that offers all the simple things that bring happiness and a sense of inner peace.
The Lodge is so hidden that your GPS might not find it but don't fret, Stefano will guide you there.
How would you describe White Deer San Lorenzo Mountain Lodge in a nutshell?
White Deer San Lorenzo Mountain Lodge is the luxurious vacation rental for anyone who is looking for simple luxury in South Tyrol. This former hunting lodge was turned into a very cozy and romantic four-bedroom vacation home for up to 10 guests. You'll cherish dramatic views of unspoiled nature and mountain peaks, a private helipad and 19-hole golf course, a wine cellar with over 1,500 bottles, a finnish sauna, a turkish bath, and an outdoor whirlpool. However, the best of all might just be Giorgia's cooking. Breakfast, afternoon tea and dinner are included in the rates and will leave you wanting more.
White Deer San Lorenzo used to be a hunting lodge of local noblemen. Please tell us a bit about the history of the property.
White Deer San Lorenzo used to be the 16th century hunting house of the Bishop of Brixen. Brixen is one of the biggest cities near the lodge, and the Bishop was not only a religious but also a politically important man in the region during that period. He used to come to the lodge for deer hunting, so it was built just for his enjoyment of hunting.
After that, it passed through other important families but was always used as a vacation home. Only at the beginning of the 20th century was it used as a farmhouse. We discovered it after five years of searching for the perfect property.
You and your wife used to work in the fashion industry. What inspired you to completely change your life?
Originally we bought the lodge as a vacation home, a place to escape the city. But one day we realized that we wanted to put more emphasis on the quality of our life. We left our jobs and decided to move the family to the lodge and start a new business and a new life.
We had a lot of problems to solve, but we also had a lot of enthusiasm. We expected moving the children to the middle of nowhere to be the most problematic part, but they are actually very happy to live here at San Lorenzo. And we are as well.
White Deer San Lorenzo Mountain Lodge was restored with a lot of attention to detail and respect for local traditions. How would you describe its style?
The chalet is under protection as a historical monument, but when we found it, it was completely empty and in a very bad condition. For example, instead of wood, there was linoleum in many of the rooms, and no bathroom or heating. The first big renovation was done when we bought the chalet and took about one year. We spent another 10 months to refurbish it again when we started the new business.
How would you describe the philosophy of White Deer San Lorenzo Mountain Lodge?
We follow the philosophy that the vacation guests should live a dream. We want people to be able to relax, to forget their normal lives. When we first bought San Lorenzo, we wanted to reach that same goal for us.
Our vacation guests usually have a lot of activities planned but when they arrive at the lodge, they completely change their minds. Guests just relax. And that’s the goal!
What are some of the more unusual activities that you offer?
Most of our guests are businessmen coming with their families or a group of friends. They lead very stressful lives, but if you give them an axe and invite them to go to the woods together to chop wood, in half an hour they become children. They completely forget their normal lives and begin to enjoy themselves.
We take children to our farm where they can milk cows and drink the fresh milk. Many children don’t know where milk actually comes from, so it’s very exciting for them.
Food also plays a very important role in your philosophy.
People can cook themselves at White Deer, but we haven’t had a client yet asking for a self-catering stay. They all ask for the VIP service which includes breakfast, tea time and dinner. For dinner, you have the option to hire a renowned chef, but guests usually ask for Giorgia’s recipes. Some of our guests are even pushing Giorgia to write a cookbook or offer cooking classes because they find her recipes unbelievable.
Giorgia is not a professional but a very passionate cook. She likes to satisfy the requests of the guests and is very flexible in preparing whatever the guests want. When clients sign the guestbook, they always mention the wonderful food experience they had here.
The ingredients are also very important to us. The meat comes from our own or from the neighbor’s farm. The milk and butter come from our own cows. The eggs come from the farm next door. Everything is local.
To you personally, what has been most rewarding about running San Lorenzo?
Running the lodge is a work in progress every day, but we feel we are in a good place right now. Many of our guests have visited other luxury chalets in Switzerland and France but they all say that White Deer is a completely different experience. Firstly, because it’s not just a winter chalet — you can experience wonderful activities all year round — and secondly because of our personal touch, which makes a big difference as well.
When we were guests ourselves, the biggest complaint we had was that it was possible to find a beautiful chalet but the service was generally very cold. We think we’ve created the perfect place here. It’s very hard to capture that in pictures — you have to experience it in person.
The interior design was mostly done by my wife, Giorgia. She traveled all around Europe to discover special things and ideas and mixed the tradition of the old house with some little pieces of modernity. In the end, we reached something that was a sort of silent luxury, meaning you realize it’s luxurious, but it’s not obvious or ostentatious. They are things that you can only discover while living in the house, not from pictures.
Everything is hand-made especially for this property. For instance, the bed linens are very rare and hard to find. We receive a lot of compliments from guests, not just about the property, but about us personally as well. We really take care of our guests which makes an unbelievable difference. We customise everything to our guests’ needs. People have life experiences at the lodge.
For relaxation, we have a steam bath, sauna, emotional shower and an outdoor heated whirlpool which is open year round. Another rare treat for our guests is our private wine cellar with more than 2,000 bottles. Instead of giving them a wine list, every night we first find out what my wife is preparing for dinner and then go to the wine cellar together to find the perfect wine. It’s a personal touch that leaves our vacation guests speechless.
Besides the bedrooms, we offer a lot of different living areas. We are in the mountains and need places people can enjoy when the weather isn’t good. For example, we have a TV room which is good for families, as parents can let their children watch TV while they converse with friends.
Skiing is of course very popular in this area. We are just 15 mins away from the biggest skiing area in the Dolomites with around 120km of slopes. We even have a helicopter landing area and starting from next winter season we are offering helicopter shuttles to go heli-skiing for example.
Other activities we offer include mountain biking, paragliding, snow-shoe hikes, rock climbing or rafting, nature experiences such as berry picking or mushroom gathering as well as massages and meditation.
Each guest has different interests, so we try to customise everything especially for them. We want to create a dream for our guests.
The Pustertal is one of the widest valleys in the Dolomite area. We are at the top of a mountain where three different valleys come together. The view is just sensational.
Most people coming here are stunned by San Lorenzo’s location. We are surrounded by 17 hectares of trees and grass and there are no neighbours besides the deer and other wildlife. Our vacation guests really appreciate the privacy and exclusivity here. It’s actually impossible to get to us without our help.
The mountan lodge is spectacular all year round. During spring and summer you can gather mushrooms and wild berries, take cooking classes, go for wine and cheese tastings, or spend your time outdoors. Hiking, mountain biking, rafting, paragliding, and tree climbing are just some of the activities you could partake in. During fall and winter you could try chopping wood with Stefano, moonlight sledding is a fun activity, skiing, snowboarding and even winter paragliding are ways to spend your days. In general and at any time of the year you can book massages, relax at our sauna, or learn various meditation techniques.
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