A farmhouse turned luxury vacation rental, Masseria Petrarolo in Puglia combines rustic warmth with elegance. Nine bedrooms in the villa and pool house are set in olive and citrus groves.
Please describe White Cube in a nutshell.
White Cube is an intimate space that’s open to its surroundings. It’s unique in that you have your own privacy and a garden while being in the historic centre of a medieval village in this wonderful unspoiled part of Puglia.
What is the story and inspiration behind White Cube?
I’ve known Puglia for a long time as I used to come here when I was younger. It’s less developed than other parts of Italy and open, with a sense of freedom. So we decided that it was the ideal place to gather in the summer months with our friends and family who are spread all over Europe.
The original block of land we found was not enormous and there were challenges in trying to get the design brief exactly right. We knew that we wanted five bedrooms and six bathrooms, as well as big, open spaces. But everything else with the design happened spontaneously. I’d describe the architecture as timeless. White Cube fits perfectly into its surroundings without being too subdued — it has character.
How would you describe the atmosphere at White Cube?
Sometimes when I’m on the tower rooftop and the sun is setting over the old village, I can hear the church bell ringing, the voices of kids playing, and the seagulls — it feels like being in Tunisia or Morocco.