Il Borgo del Balsamico is a beautiful small Bed & Breakfast located close to Modena, Parma and Bologna. The B&B offers 3 beautifully furnished rooms and an apartment.
What is the story behind Locanda La Concia, what was your inspiration to create it?
The building has long been owned by my family but it was in bad condition and falling down. The roof was cracked and the floor was very damaged. So I decided to do a huge renovation.
During a trip to Antwerp, I discovered Graanmarkt 13, which features a restaurant, a fashion store and a penthouse apartment designed by Vincent Van Duysen. This was my inspiration, to have different concepts on different floors.
When I went back home, I did some research to figure out if something like that was doable in Italy. It was then that I had the idea of a locanda. Back in the day, it was a place for travellers to stop for the night and means “hospitality + restaurant”.
At the start of this project, I was telling people I was creating a boutique hotel. But I soon realised that a locanda was much more appropriate for a town like Reggio Emilia.
We officially opened to guests in May 2022.
How would you describe the atmosphere, architecture and interior design of Locanda La Concia?
I work as an interior designer and architect, so I did all of the interiors myself. I have been doing it for about 20 years and have my own studio in Milan. Setting up the restaurant and hospitality scared me a bit but the design part, I was confident about.
The ingredients in Locanda La Concia are contemporary and traditional. Architecturally, the building is very traditional, with wooden beams and clay used in its construction. I tried to save as much of its original character as possible during the restoration. For example, it’s a narrow building but the rooms were already suited to hosting hotel rooms. On the interior design side of things, I tried to give it a contemporary twist.
I used to call it an “Italian riad”, like the ones they have in Marrakech. It’s the same feeling. From the outside, it looks like a normal house. But when you open the door, it’s a new world.
To you personally, what is so special about Locanda La Concia?
I’m very attached to the place as it was my grandma’s. It’s hard to understand from the photos, but when you step inside, it feels like home… or better than home! The rooms are wide and the colours are soft. There’s this sense of quiet. Guests who spend more than two nights always feel as though it is their home.